Here are the seven main types of infographics:īut how do you choose which infographic to use? It really depends on your content. There are several different kinds of infographics you can choose from. If you’re looking for an easy way to communicate important information to your audience, you might need an infographic. They are very helpful for making complex data easy for your audience to see quickly and clearly. The purpose of infographics is to present data and facts in a visual way.Īn infographic can break down complicated information and present it in an easy-to-understand way. An infographic is a graphic that contains information. Let’s start out by defining what an infographic is. Get Started with Infographics Today with SEO Design Chicago.Decide What You Want Your Audience to Learn.How Do I Get Started With Infographics?.Infographics Show That You’re an Expert.What are the Benefits of Using Infographics?.How is Infographic Design Different Than Data Visualization?. We could add imagery or iconography here to make it an infographic, but it would still be missing the contextual content to make it a GREAT infographic. Without that context, we’re missing a creative design opportunity. Flat numbers have no connection, correlation, or association with other numbers. What’s even better are numbers with relationships or comparisons to give them better context.ĭoes your content have data? Do those numbers relate to each other somehow? Percentages are great because they have an inherent relationship to another number (100%) – 27% has a relationship to 100% that we can visually convey. The best content for infographics is data. It’s our shared responsibility to find content that will be best conveyed by infographics. It’s our responsibility ( the design agency) to bring the creative part. We are not always on the same page, and even when we are, there seems to be a lack of good content to fulfill that vision. The word infographic can be a frustrating deliverable for designers because every client has a different understanding of what that means. It is data via storytelling and creative visuals instead of data via scientific or mathematical expressions. The final creative portrayal of your data might be a chart, graph, flowchart, list, map, sequence, timeline, or illustration. Examples include story, branding, photography, illustration, graphic elements, etc. The visual design and storytelling factor. Examples include: statistics, instructions, dates, progressions, evolutions, processes, etc. This good four-letter word is the meat of the content. Let’s break down these two pieces, data + creative. However, there is one distinct differentiator: the “creative” factor.ĭata visualizations (like charts and graphs) can be part of an infographic, but what makes it an infographic is the addition of creative. Infographics and Data Visualizations are similar. ic) noun: a chart, diagram, or illustration (as in a book or magazine, or on a website) that uses graphic elements to present information in a visually striking way.Īn infographic is a visually creative execution of data.The kind of word you’d say to your mother. In this article, I’ll help define an infographic, tell you what makes a good infographic, and discuss common mistakes. I’m here to put the soap in your foul mouth. Or they ask for one when the content isn’t right for an infographic. Most people have a different understanding of what an infographic is. It’s offensive because you’re using it wrong. Your favorite deliverable, the “infographic”, is a dirty word. Hero Image Credit: Italic Studio, Hog Island Press, The New York Times, and The Boston Globe.
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